This was the second concept design sprint I carried out during the full-time User Experience Design course at General Assembly.
The Challenge
Design an e-commerce site for Loading Hardware’s customers so they can buy its products online for delivery either to their home or the store.
The Outcome
Using the Double-Diamond design process and the UX methods below (for example, competitor analysis, card sorting, sketching, wireframing, prototyping and iterating), I designed an e-commerce website to mid-fidelity, meeting the persona’s needs and goals whilst maintaining the client’s brand image and ‘small shop’ appeal, as requested in the brief.
UX RESEARCH METHODS
Competitor Analysis | User Research | Card Sorting
UX DESIGN METHODS
Wireframing | Prototyping | Sketching| Testing and iterating | Personas | Information architecture | Experience map | User journey | Userflows
UX TOOLS
Omnigraffle | Sketch | Invision | Sharpies | Paper | Post-its
PROTOTYPE LINK
I tested my mid-fidelity prototype using a scenario for our persona, Yoshi. Here is the link to the prototype.
