FIT REBEL APP (Part 2 – UI Design)

The Challenge

To increase the fidelity of the fitness app I designed in my first week at General Assembly, using visual / UI design processes and brand decisions at the mid/high-fidelity prototype stage to develop FIT REBEL’s brand identity for its target user. (See Part 1: the research and planning stages for the app and testing the paper prototype and low-fidelity prototypes.)

The Outcome 

Using imagery, colour, shapes, typography and form, I developed FIT REBEL’s brand guidelines to enhance usability and improve the user experience; using motivational UI with a ‘no-nonsense’ tone to inspire and help the user reach their fitness goals.

UX/UI Methods 

Wireframing | Brand positioning | Moodboards | Prototyping | Usability testing | Iterating

UX/UI Tools 

Sketch | Invison | Sharpies | Paper | Post-its |Keynote

READ FULL CASE STUDY HERE