Virgin Atlantic
Redesigning the inflight experience - a native mobile app
This was a concept project I carried out during the full-time UX Design course at General Assembly.
The Challenge
2-Week Sprint: Virgin Atlantic wants to make their inflight services available to passengers on their mobile devices. Currently, the inflight services are provided manually and are dependent on built-in technology. Virgin Atlantic wants to come up with a way to add these inflight services to their existing app.
The Outcome
My team of three designed a mobile app that excites users and provides them with the ultimate, hassle-free inflight experience. Simultaneously, it reflects Virgin Atlantic’s brand and personality whilst meeting the company’s business goals.
UX RESEARCH METHODS
User interviews | Usability testing | Competitor and business analysis | Contextual inquiry | Survey
UX DESIGN METHODS
Wireframing | Affinity mapping | Personas | User journey | User Flows | Experience maps | Design Studio Workshop | UI Design
Prototyping (iterating from paper prototypes to low/mid-fidelity to hi-fidelity)
UX TOOLS
Sketch | InVision | Sharpies | Post-Its | Paper | Google Surveys | KeyNote
PROTOTYPE LINKS
Here are the links to both low and high-fidelity prototypes:
- Low-fidelity prototype in Marvel
- High-fidelity prototype in InVision
FULL CASE STUDY
